NyxAbbey is my independent alternative fashion label and personal creative project, built from the ground up as a space where fashion, identity and visual culture meet. As Founder and Creative Director, I developed the brand’s concept, visual identity and creative direction, shaping a distinctive world that feels bold, unconventional and unapologetically individual.
I oversee every creative aspect of NyxAbbey, from art direction, graphic design and campaign concepts to product development, photography direction, digital content and the e-commerce experience. The project allows me to work across disciplines and build a complete brand universe where every visual decision - from a garment graphic to a campaign image - is part of the same creative language.